Daniel pointed us to maltloaf, which brings up painful memories from my US College times — you know, ghost milk and 100% fat free butter and stuff like that.
- Soreen quote 2 g/100 g fat under typical values, so 2%. Someone tell them their PR that they can write 100-2 => 98% fat free for better effect! (yes, I know fat isn’t a linear scale). Or do they mean 2 g being about 3% of the suggested daily intake, which means you have 97% “left to spend”?
- Second, “Soreen Original fruity malt loaf is suprisingly nutritious and low in fat.” Aha. Do 97% fat freeness somehow cancel out the 688 kcal per bar? Or are they not trying to appeal to people watching their weight?
To whom are they trying to appeal? If it’s really sports persons, then the sheer amount of carbohydrates would call for an average such person (75 kg, 178 cm):
- to drink about 9 litres of water for each bar (two of which should be isotonic, one with extra electrolytes),
- to eat just a little less than two bananas for the potassium, and
- to consume one boiled egg with about one tea spoon of table salt for proteins and sodium
for a moderately balanced diet. Given average fitness and BMI, this person would have to keep the pulse between 140 and 150 for two hours straight (for each bar), and not eat more than 1.8 of those maltloafs. These values are according to a rather reasonable book on sports nutrition I bought in preparation of our Kilimanjaro hike, btw.
I really wonder how many sports persons have a balanced diet. Those who don’t will not be able to digest the carbohydrates and excrete more than half of them while adding body weight in the long run — but hey, at 97% fat freeness, that can’t be fat, it must be muscular tissue, right? :)
These bars do have an impressive amount of carbohydrates, I must say. I am never sure about importing food products from the UK, but maybe I’ll have to pick up a few.
PS: oh, and does their math square? According to the nutritional facts, 100 g of loaf has 310 kcal while 1/8 of a loaf as 86 kcal, so a bar is 222 g (wow). But 222 g of bar are supposed to have 80.6 g = 4.8 g of fat if you approach it bottom-up, and 2222.0 g/100 = 4.4 g of fat if you come at it from that angle.
Daniel, do these things really weigh 222 g per bar?
