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Fat free

Daniel pointed us to maltloaf, which brings up painful memories from my US College times -- you know, ghost milk and 100% fat free butter and stuff like that.

To whom are they trying to appeal? If it's really sports persons, then the sheer amount of carbohydrates would call for an average such person (75 kg, 178 cm):

for a moderately balanced diet. Given average fitness and BMI, this person would have to keep the pulse between 140 and 150 for two hours straight (for each bar), and not eat more than 1.8 of those maltloafs. These values are according to a rather reasonable book on sports nutrition I bought in preparation of our Kilimanjaro hike, btw.

I really wonder how many sports persons have a balanced diet. Those who don't will not be able to digest the carbohydrates and excrete more than half of them while adding body weight in the long run -- but hey, at 97% fat freeness, that can't be fat, it must be muscular tissue, right? :)

These bars do have an impressive amount of carbohydrates, I must say. I am never sure about importing food products from the UK, but maybe I'll have to pick up a few.

PS: oh, and does their math square? According to the nutritional facts, 100 g of loaf has 310 kcal while 1/8 of a loaf as 86 kcal, so a bar is 222 g (wow). But 222 g of bar are supposed to have 8*0.6 g = 4.8 g of fat if you approach it bottom-up, and 222*2.0 g/100 = 4.4 g of fat if you come at it from that angle.

Daniel, do these things really weigh 222 g per bar?