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Pearls and Dents

In Germany's pharmacies (and all around the world), you can buy a tooth paste with "pearls". These are little, soft grains, and the combination of the seemingly suggested concept "sandpaper" (they even have to deny that on the front page of the product's home page) with the clean and beautiful image of "pearl" seem to lead people to believe that these particles will make your teeth twinkle in the dark. I am not in the capacity to judge whether those actually perform better deplaquification.

The tooth paste goes by the name of "Pearls and Dents" (for non-German speakers). That's another German product carrying a name made of English words, which appears to be cool these days. I find it a sad development how English replaces German all over the German media and every day language use (second only to the germanification of English words, like "downgeloadet" --the use of English words according to German grammar rules). But that's not the point, at least not this time.

What I find even more disturbing is the stupidity of the masses that go with the flow, or even try to be creative at designing captive slogans, regardless of the widespread lack of command of the English language. "Dents" may be close to "dental", but it does not actually mean teeth. Thus I am left to wonder whether the manufacturer is trying to hint at what those little pearls actually do to your teeth, or whether it's just another instance of a crap marketing team (who'd probably be better off learning proper German first, before venturing into the domain of another language).

Along similar lines, is it only me who thinks that Adidas' slogan "impossible is nothing" is just plain stupid. Are they trying to be extra clever by giving the all too common phrase "nothing is impossible" a witty twist (and failing at it)? Or are they instead hinting that "impossible" is for others -- wear Adidas and you'll encounter even less possible situations?

PS: This post is dedicated to helix.